You will learn:

• How the Reptilian Brain manages the in-box
• Why we default to the "negative"
• How the Limbic System manages email relationships
• What works to maximize "positive" feelings in those receiving your emails
• Eight essential principles for writing email

You will take away the ability to:

• Write subject lines that recipients will open
• Write content that people will read
• Create and maintain positive relationships when emailing
• Know when to pick up the phone or arrange a meeting