Email and the Reptilian Brain:
Managing Workplace Relationships

The so-called reptilian brain is that basic part of the brain responsible for fight-or-flight behavior which can often over-ride rational thought processes. This interactive keynote with Bruce and Mark describes how this part of the brain interprets email, and how it makes decisions about subject, content and - most importantly - the sender. Audiences learn:

• How the primitive brain manages email relationships
• To efficiently and effectively manage email and - most importantly - the relationship between sender and recipient
• How to write content that people will read
• Eight essential principles for writing email
• How to avoid common mistakes that have cost companies millions

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